Advertising Vs. Good Eating Habits
All day long, adults and children are bombarded with television, radio, newspaper, and billboard advertising that will influence what they select to eat, when they select to eat, and how they select to eat. Good consuming habits are hard to find, and even harder to instill in our children. Thanks to Saturday morning cartoons, and all those cereal commercials, we have a whole generation of children who grew up on cereal and pop-tarts. Now, don't obtain me wrong. I don't think it's bad to eat those things, but when you restrict your diet to only those kinds of food, it's bad. The effect of advertising on our consuming habits is such almighty business, that companies spend billions on advertising budgets each year. If you're one of the lucky ones to hit upon the "catchy" idea of the month, you're quite a bit richer at the end of the journey. This is a concept a lot people don't seem to understand. Those companies aren't doing that advertising because they're concerned with your health. They're doing it because they're concerned with making a profit. Consider the Super bowl games every year. Companies spend billions of dollars for the opportunity to advertise with a 30-second spot. But you know what they stand to gain? Increased sales for an entire year, because the vast bulk of America watches the Super bowl; they also observe the commercials. It's a monstrous game of hit or miss, but if you hit, you're a main winner. The cereal industry is one of the main players in the advertising game. When it comes to influencing our consuming habits, everyone should take lessons from Kellogg. Another almighty player used to be Campbell's soups. Today we have so a lot vying for the piece of the food pie, that it's difficult to name a super advertiser. When do the advertisers attempt to reach the consumer? The prime time for advertising is during what's called prime time viewing. From around 6pm until 10pm each and every night, the bulk of America is in front of their television set, and tuned into the latest hit TV show. They're also tuned into the latest advertising influences. Don't misunderstand, it's not just the food advertisers that do this to consumers, every car manufacturer in the world uses the same advertising principles to sell monstrous volumes of cars. Beer companies the world over have advertised and made millions agreeable to the consumers sense of "cool". Who suffers? The consumers who are not educated with the conciousness of the real facts that influence their health are the real losers in the advertising game. Most of the time, it's our young audience that pays the highest price, for they are the least knowledgeable. This is a monstrous contributor to the obesity issues faces our young people today. |
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